Tapping into the latino market

Former Clinton Admin. HUD Secretary Henry Cisneros is the editor on a new book out entitled, "Casa y Comunidad: Latino Home and Neighborhood Design." I haven't read it but I've seen a number of blurbs in various other media sources reviewing the book. Mr. Cisneros claims Hispanics represent the fastest-growing segment of the middle-class, are relatively young and have homeownership rates below the national average. Can you ignore this trend?